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1986 - to date

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Prudence: a new brand image launched in 1986

1986

Prudential acquires Jackson National Life in the US. In the same year, Prudence is relaunched as a modern brand image for the Group.

Taxi displaying M&G’s new corporate identity and logo

1999

Prudential acquires M&G, pioneer of unit trusts in the UK and a leading provider of investment products.

PruHealth marketing brochure

2005

PruHealth is launched in the UK: an innovative company that rewards its members for looking after their health. Within two years it has 100,000 policyholders.

Asia Property Fund logo

2007

PRUPIM Singapore, a joint venture between PRUPIM and Prudential Corporation Asia, forms the Asia Property Fund, the region’s first open-ended pan-Asia Pacific fund.

Hong Kong waterfront with image of Prudence

1994

Prudential Corporation Asia is formed in Hong Kong as regional head office to expand operations beyond an existing presence in Malaysia, Singapore and Hong Kong, to include value-creating opportunities in the region's many high-potential markets.

Prudential is listed on the New York Stock Exchange

2000

Prudential plc is listed on the New York Stock Exchange, to reflect the increasingly international nature of the Group's business.

Jackson marketing literature

2006

Jackson unveils a new logo through a branding campaign to increase awareness of Jackson’s rich tradition, bold vision and innovative approach to developing retirement solutions.




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