About Benetton - Our History

Find out more details and images with our Interactive Timeline

1960s	The idea of color.
1965	The Benetton Group is established.
1970s	A business model making the difference: unique, flexible and innovative.
1980s	Benetton communication campaigns: known all over the world.
1990s	A global company present in 120 countries.
2000s	Benetton grows with the market: over 150 million garments produced every year and distributed in around 6,000 contemporary stores.