Investors
Gruppo Campari is a major player in the global beverage industry boasting a portfolio of over 40 premium, super premium brands marketed and distributed in over 190 countries world wide.
Archive 2001
01/04/2001
Oransoda and Lemonsoda: new bottle design
Milan, April 2001 - cleaner, more modern and elegant in its simplicity, the new 20 cl bottle designed for soft drinks Lemonsoda and Oransoda, is intended to boost sales with its attractive lines and by satisfying the increasingly demanding aesthetic requirements of the bar and nightclub trade.
More suitable as an ideal ingredient for alcoholic and non-alcoholic cocktails, its slimline form bears a label which, while resized, remains the same for the whole product range.
Also unchanged, it goes without saying, are the qualities of the products themselves: Lemonsoda and Oransoda are made exclusively from selected Sicilian citrus fruits.
The new bottle design, designed and patented by the Campari group, will make its appearance around at the end of April, when it will join the other two formats, the can and the 1.5 litre PET bottle.
Brand portfolio
The Group has an extensive portfolio that spans three business segments:spirits, wines and soft drinks.
