Noddy, written and created by Enid Blyton, is the little wooden boy with the jingly blue hat and nodding head, and is one of the most beloved children's characters of the modern era.

The first Noddy book, Noddy Goes to Toyland, was published in 1949. Strikingly illustrated by Dutch artist Harmsen van der Beek, the book was an immediate success.

Following several different television incarnations, Noddy is now best known for the100 x 10-minute TV series, Make Way for Noddy, which uses computer generated imagery to create one of the most sophisticated and well-crafted children's series of its kind, whilst retaining the charm and innocence of the original books.

In the UK, Make Way for Noddy currently broadcasts on Five, and consistently rates in the top five pre-school programmes for kids aged 3-5.

In France, Noddy - known as Oui-Oui (Yes, Yes) - is broadcast on France5 and Tiji, and ranks amongst the top shows on these channels. Oui-Oui is the number three pre-school character in the French market.

Make Way for Noddy is also on air in more than 100 other countries across the world, including the US, Japan, China, Germany, Australia, India.and Portugal (where Noddy is the number one pre-school show). Noddy's popularity has created an impressive worldwide licensing business, with over 200 licensees worldwide and over 1,000 products available.

Noddy is a truly global character, loved in every corner of the world.