Key Performance Indicator
Make a measurable and positive impact in the communities where we operate.
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Measurement
Annual community spend as a percentage of pre-tax profit.
Number of charities benefiting from our programmes/investment.
Level of employee volunteering.
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Progress in 2007
Based on IFRS statutory operating profit, Prudential’s community expenditure equates to 0.4 per cent.
Based on London Benchmarking Group Model of evaluation, Prudential benefited over 330 charities.
Further developed our international employee volunteering programme, The Chairman’s Award, and created appropriate relationships with charities and programmes in each of our markets to support this. Over 2,000 employees volunteered.
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Looking forward in 2008
we plan to:
Continue to make a measurable and positive impact in the communities where we operate.
Continue to measure the number of charities benefiting from our programmes/investment.
Ensure we have community investment programmes running in most of our markets.
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