Life insurance
— New business on an APE basis, decreased by 15 per cent in the first half of 2009 to £553 million
— New business profit was £277 million, down four per cent from the same period in 2008
— EEV operating profit in Asia was £401 million, a decrease of 13 per cent from half year 2008

Prudential Corporation Asia provides a comprehensive range of savings, protection and investment products tailored to the needs of each local market. It pioneered unit-linked products in Singapore, Malaysia, Indonesia, the Philippines and Taiwan. Currently, Prudential Corporation Asia has a network of 400,000 agents serving more than 11 million customers across the region.

Major strategic partnerships
— CITIC Group in China
— ICICI Bank in India
— In addition, Prudential Corporation Asia has a number of distribution partnerships that include leading banks such as Standard Chartered Bank.

Staff: 15,500

Locations: China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam

Fund management
— Net inflows for the first half of 2009 of £1.5 billion, down 11 per cent
— Retail funds under management up eight per cent to £16.4 billion

Prudential's fund management business in Asia independently manages assets on behalf of a wide range of retail and institutional investors across the region. Today it has retail operations in 10 markets and has more top five market rankings than any other regional player. Our fund management business in Asia manages £16.4 billion of retail assets investing in equities, fixed income and structured products. Prudential also manages collective investment schemes under Luxemburg domiciled Société d'investissement à capital variable (SICAV) under UCITS III.

Institutional and internal business
Prudential Corporation Asia's fund management business manages £19.4 billion of institutional and internal assets, investing in equities, fixed income, property and private equity. Institutional investors include pension funds, government and quasi government entities and other financial institutions.

Major strategic partnerships
— Bank of China International in Hong Kong
— CITIC Group in China
— ICICI Bank in India

Staff: 1,800 (100% of ventures)

Locations: China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan, the United Arab Emirates, Vietnam