10/12/2001 QXL signs with Doubleclick's Dartmail London, 10 December 2001 - QXL ricardo plc (LSE: QXL.L; Nasdaq: QXLC; Frankfurt: QXL.F), the pan-European online auction company, and DoubleClick (NASDAQ:DCLK), the industry's leading digital marketing solutions company, today announce that they have signed an agreement whereby QXL will use DoubleClick's DARTmail email platform, and DART for Publishers (DFP) ad-serving technology. With millions of email sent each month, QXL will use the DARTmail service to manage its European email volume, including both preference-based customer mailings and partner promotion email campaigns. QXL's operations in Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK will use the DARTmail system and initially the UK operation, QXL.com, will implement the DART for Publishers (DFP) technology. Neil Mason, Chief Marketing Officer at QXL ricardo, said, "Having a world-class digital direct marketing tool is at the core of our marketing strategy moving forward. We are pleased that, with DoubleClick's offering, we can leverage one supplier across our network of European sites as well as utilise DoubleClick's suite of services, starting with DARTmail and DART for Publishers." Daniel Jay, Consumer Marketing Manager at QXL ricardo, added, "We have spent the last few months using DARTmail, testing its capabilities and learning about the product. We have seen that DARTmail can deliver immediate benefits in terms of customer retention, cross selling opportunities and relationship marketing." Mark Gibson, Director, Northern Europe, DoubleClick TechSolutions, commented, "QXL has created a unique user community. The control and flexibility of DARTmail will help them to maximise the potential of their position. They now have a marketing infrastructure which offers advertisers measurable digital marketing solutions across a range of platforms." DoubleClick's DARTmail platform enables marketers to deliver highly integrated, cost-effective email. It allows them to create and optimise marketing campaigns that are personalised and individually targeted to their customers and potential customers. It is highly measurable and has a convenient user interface which sits within DoubleClick's suite of marketing products. -ENDS- Background on QXL ricardo: QXL provides access to the QXL trading community in: About DoubleClick For further information contact:
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