73 more Premium TV sites to offer football auctions via QXL’s co-branding programme

25 February 2002 -- QXL.com (‘QXL’), the UK division of QXL ricardo plc (LSE: QXL.L; NASDAQ: QXLC; QXL.F: Frankfurt) and Premium TV (‘PTV’), today announce an exclusive content and e-commerce agreement. Via QXL’s unique co-branding programme announced on 5 February 2002, all of PTV’s 78 official football club sites will now offer football auctions to their active member base of over 3.3 million unique users. PTV runs over 80% of official top English professional football club websites.

Each page within the auction channels of the football clubs' sites will carry the “look and feel” of its club, providing a fully integrated auction platform for the user. For example, Crystal Palace fans will be bidding for and selling Crystal Palace memorabilia within the Crystal Palace site.

Each PTV site will also be providing auction content, such as exclusive memorabilia and ‘experiences’, e.g. signed and worn shirts or bid to be a match photographer.

Marc Charron, Managing Director of QXL.com, said: “The partnership with Premium TV represents perfectly the potential we see for co-branding our auctions. We will integrate our proposition with key consumer web sites, like PTV's club sites, combining the excitement of online auctions with truly unique content, and then delivering it to those customers via their favourite sites.”

“The Premium TV relationship also underscores our commitment to further QXL's position as the dominant marketplace for all things football. Club fans form exactly the sort of communities we want to reach and to serve. PTV gives us that opportunity”

Jonathan Sykes, Joint MD of Premium TV said, “A club–branded auction channel is ideal for our sites. Club items are authentic and official, with additional “priceless” items, such as signed shirts, having high value appeal to real fans. The channel also has person to person and real-time auction functionality. All these features play to the passion, loyalty and trust that online club fans embody.”

The PTV sites will be launching their auction channels, by division, throughout March 2002.

For further information:

QXL	CJ Wilson	+44 20 8962 7321
	PR Manager, QXL.com	cj.wilson@qxl.com
QXL ricardo plc	Alison Cabot	+44 20 8962 7231
	VP, Communications	alison.cabot@qxl.com
Premium TV	Will Robson	+44 20 8484 0800
		will.robson@premiumtv.co.uk

Background on QXL:
QXL.com, the UK's online auction site, offers customers an exciting and dynamic shopping experience as they buy or sell a wide range of products or personal items over the Internet. Interested buyers place bids on an extensive selection of merchandise, from sports memorabilia and computers to DVDs, cars and travel. Items up for bid are sold by QXL members, Star Sellers or Merchant Partners with members creating their own auctions online.

QXL.com is the UK site for QXL ricardo plc, an online auction community facilitating trading 24 hours a day, seven days a week across twelve countries in Europe in an efficient, convenient and entertaining environment. Its shares are listed on the London Stock Exchange and the Nasdaq National Market and the Frankfurt Stock Exchange.

Background on Premium TV

• Premium TV, ntl's sports rights and content subsidiary, runs over 80% of Premier League and Football League websites through partnerships with 78 football clubs (including Glasgow Rangers in the Scottish Premier League)


• Premium TV's websites have over 3.3 million unique users and achieve over one million page impressions a day


• PTV’s websites attract over 10% of UK Internet users and over 60% of the UK football fans Internet universe


• PTV’s websites offer major consumer brands the opportunity to communicate to an audience in an environment of trust and loyalty


• PTV's websites have unique demographics, reaching the lucrative Male ABC1 Internet-literate audience on a scale unmatched by any other UK property


• Over 57% are in the 25-35 age bracket with an over 90% male bias audience